There is a lot of consumer demand out there, and we continue to tap into that by broadening our channels of distribution. You can find us in places like Sports Authority — who ever thought they’d purchase a game console at Sports Authority?

…But what you also focus on right now is the software. On one side, what we have to do is make sure that this expanded audience, people that we brought into the Wii, moves from being casual gamers to being committed gamers. So part of what we’re focusing on is, we’ve got a bunch of women who bought a Wii to play Wii Fit Plus. Now we find that they’re playing New Super Mario Bros. Wii and having a blast. So I want to make sure that they’re part of the crowd that goes out and buys Super Mario Galaxy 2. We’ve got to make sure we’re running on both cylinders, both for the active gamer and for the expanded audience.