The Interactive Game Experience Exhibit will make a stop at the CoolKidz Expo this weekend.

The exhibit and daily tournaments are free to Expo attendees. There will be family-friendly games from Nintendo Wii, Sony PS3, and Microsoft XBOX 360. All games will be rated EC (early childhood), E (everyone), and family-friendly T (teen).

And players can sign up onsite for one of the daily Wii bowling tournaments. The tournament begins at 2:45 p.m. Saturday and 1 p.m. Sunday.

There is a lot of consumer demand out there, and we continue to tap into that by broadening our channels of distribution. You can find us in places like Sports Authority — who ever thought they’d purchase a game console at Sports Authority?

…But what you also focus on right now is the software. On one side, what we have to do is make sure that this expanded audience, people that we brought into the Wii, moves from being casual gamers to being committed gamers. So part of what we’re focusing on is, we’ve got a bunch of women who bought a Wii to play Wii Fit Plus. Now we find that they’re playing New Super Mario Bros. Wii and having a blast. So I want to make sure that they’re part of the crowd that goes out and buys Super Mario Galaxy 2. We’ve got to make sure we’re running on both cylinders, both for the active gamer and for the expanded audience.